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When to raise prices and when to hold
Do not raise prices just because costs went up. Raise them when demand is strong, your quality is clear, and your calendar is full.
2026-08-053 min read
Raise when you are booked two weeks out
If customers are booking two weeks or more in advance, demand is exceeding your capacity. That is the strongest signal to raise prices. You will lose a few price-sensitive leads but gain margin on the rest.
Raise when you add a clear benefit
New warranty, faster response, better materials, or a guarantee. If you can name the improvement, customers accept the increase. If you cannot explain it, they will feel cheated.
Hold when you are entering a new area
When you are new to a neighbourhood or trade, keep prices competitive until you have reviews and repeat work. It is cheaper to build a base with fair prices than to advertise heavily later.
Test on new quotes first
Try a higher price on the next ten quotes before you change your whole menu. Track the close rate. If it stays the same, you were underpriced. If it drops sharply, adjust the offer or messaging before the price.
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