Price changes are hard to see when you are busy working. A simple weekly check on competitor ads, quotes and review mentions keeps you one step ahead.
Your competitors usually publish prices in the same spots: Google Business Profiles, website quote pages, seasonal flyers and social ads. Pick five local competitors and visit their pages once a week. Screenshot any price or offer that changes. After four weeks you will have a clear trend line.
When a homeowner says “I have a cheaper quote,” ask calmly who it is and what it includes. Do not match it blindly. Often the cheaper price is missing a warranty, cleanup, permit or a key material. Write it down. This is free market intelligence.
If a competitor drops prices, respond by making your value clearer. Add a financing option, warranty, or faster start date. Most local buyers do not pick the cheapest option — they pick the one that feels safest.
When your competitors are booked out for weeks, that is your signal to raise rates. Look for long response times, busy crews, and “fully booked” messages. A small increase in peak season often costs you fewer jobs than you think.
Tekmul researches your local market and sends you a simple report with what to do next.
